This photo taken on July 4, 2026 shows visitors shopping for durians during the Malaysia Durian Festival 2026 at the KLDEX (Kuala Lumpur Durian Experience Centre) in Kuala Lumpur. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by Mohd Rasfan / AFP via Getty Images)

This photo taken on July 4, 2026 shows visitors lining up for free durian pulp during the Malaysia Durian Festival 2026 at the KLDEX (Kuala Lumpur Durian Experience Centre) in Kuala Lumpur. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by Mohd Rasfan / AFP via Getty Images)

This picture taken on July 23, 2026 shows a worker preparing Musang King durian pizza for export to China at the Top Fruits factory in Batu Pahat, Malaysia's Johor state. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by MOHD RASFAN / AFP via Getty Images)

This picture taken on July 23, 2026 shows a freshly-baked Musang King durian pizza at the Top Fruits factory in Batu Pahat, Malaysia's Johor state. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by MOHD RASFAN / AFP via Getty Images)

This picture taken on July 23, 2026 shows a laboratory technician inspecting a sample from durian products at the Top Fruits factory in Batu Pahat, Malaysia's Johor state. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by Mohd RASFAN / AFP via Getty Images)

This picture taken on July 23, 2026 shows boxes of Musang King Durian Pizza at the Top Fruits factory in Batu Pahat, Malaysia's Johor state. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by MOHD RASFAN / AFP via Getty Images)

This picture taken on July 23, 2026 shows workers packing durian paste at the Top Fruits factory in Batu Pahat, Malaysia's Johor state. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by MOHD RASFAN / AFP via Getty Images)

This photo taken on July 4, 2026 shows a woman posing for a picture with artificial durian replicas as the Petronas Twin Towers loom in the background during the Malaysia Durian Festival 2026 at the KLDEX (Kuala Lumpur Durian Experience Centre) in Kuala Lumpur. Malaysia is working to claim a bigger share of China's booming durian market, as demand for the thorny fruit -- whose smell and taste have divided opinions for centuries -- is surging across Asia. Over the past five years, durian exports from Southeast Asia to mainland China have surged, giving rise to what some have called the "new green rush". (Photo by Mohd Rasfan / AFP via Getty Images)