SHORELINE, WASHINGTON - OCTOBER 03: Sub Pop Records Co-President Tony Kiewel (L) and Sub Pop Director of Radio Promotions & A&R Representative Michelle Feghali speak during the keynote at the Shoreline Music Summit presented by Sonic Guild & The Recording Academy Pacific Northwest Chapter at Bracken Building (8000), Shoreline Community College on October 03, 2026 in Shoreline, Washington. (Photo by Mat Hayward/Getty Images for The Recording Academy)

SHORELINE, WASHINGTON - OCTOBER 03: Sub Pop Records Co-President Tony Kiewel speaks during the keynote at the Shoreline Music Summit presented by Sonic Guild & The Recording Academy Pacific Northwest Chapter at Bracken Building (8000), Shoreline Community College on October 03, 2026 in Shoreline, Washington. (Photo by Mat Hayward/Getty Images for The Recording Academy)

SHORELINE, WASHINGTON - OCTOBER 03: Sub Pop Records Co-President Tony Kiewel speaks during the keynote at the Shoreline Music Summit presented by Sonic Guild & The Recording Academy Pacific Northwest Chapter at Bracken Building (8000), Shoreline Community College on October 03, 2026 in Shoreline, Washington. (Photo by Mat Hayward/Getty Images for The Recording Academy)

SHORELINE, WASHINGTON - OCTOBER 03: (L-R) Sonic Guild CEO Ben London, Sub Pop Director of Radio Promotions & A&R Representative Michelle Feghali, Sub Pop Records Co-President Tony Kiewel, and Senior Executive Director of the Recording Academy PNW Chapter Jessica Toon attend the Shoreline Music Summit presented by Sonic Guild & The Recording Academy Pacific Northwest Chapter at Bracken Building (8000), Shoreline Community College on October 03, 2026 in Shoreline, Washington. (Photo by Mat Hayward/Getty Images for The Recording Academy)

SHORELINE, WASHINGTON - OCTOBER 03: Sub Pop Director of Radio Promotions & A&R Representative Michelle Feghali (L) and Sub Pop Records Co-President Tony Kiewel attend the Shoreline Music Summit presented by Sonic Guild & The Recording Academy Pacific Northwest Chapter at Bracken Building (8000), Shoreline Community College on October 03, 2026 in Shoreline, Washington. (Photo by Mat Hayward/Getty Images for The Recording Academy)

SHORELINE, WASHINGTON - OCTOBER 03: Sub Pop Director of Radio Promotions & A&R Representative Michelle Feghali (L) and Sub Pop Records Co-President Tony Kiewel attend the Shoreline Music Summit presented by Sonic Guild & The Recording Academy Pacific Northwest Chapter at Bracken Building (8000), Shoreline Community College on October 03, 2026 in Shoreline, Washington. (Photo by Mat Hayward/Getty Images for The Recording Academy)

SHORELINE, WASHINGTON - OCTOBER 03: Sub Pop Records Co-President Tony Kiewel attends the Shoreline Music Summit presented by Sonic Guild & The Recording Academy Pacific Northwest Chapter at Bracken Building (8000), Shoreline Community College on October 03, 2026 in Shoreline, Washington. (Photo by Mat Hayward/Getty Images for The Recording Academy)

SHORELINE, WASHINGTON - OCTOBER 03: Sub Pop Records Co-President Tony Kiewel attends the Shoreline Music Summit presented by Sonic Guild & The Recording Academy Pacific Northwest Chapter at Bracken Building (8000), Shoreline Community College on October 03, 2026 in Shoreline, Washington. (Photo by Mat Hayward/Getty Images for The Recording Academy)