NEW YORK, NEW YORK - JUNE 08: (L-R) Luz Corona, Keith Cossrow, Jessica Boddy, and Jodain Massad speak during "The Innovators: How NFL Films is Rewriting the Playbook for Sports Storytelling" portion of Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: (L-R) Frank Igrec, Ariana Rotstein, Alyssa Meyers, and Marc Gilbar attend the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Jason Mendez/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: (L-R) Alyssa Meyers, Marc Gilbar, Ariana Rotstein, and Frank Igrec speak during the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: Alyssa Meyers speaks during the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: (L-R) Ariana Rotstein and Frank Igrec speak during the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: (L-R) Alyssa Meyers, Marc Gilbar, Ariana Rotstein, and Frank Igrec speak during the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: Alyssa Meyers speaks during the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: (L-R) Alyssa Meyers, Marc Gilbar, Ariana Rotstein, and Frank Igrec speak during the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)