NEW YORK, NEW YORK - JUNE 08: (L-R) Frank Igrec speaks during the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: (L-R) Alyssa Meyers, Marc Gilbar, Ariana Rotstein, and Frank Igrec speak during the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: Ariana Rotstein speaks during the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: (L-R) Marc Gilbar, Ariana Rotstein, and Frank Igrec speak during the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: (L-R) Alyssa Meyers, Marc Gilbar, Ariana Rotstein, and Frank Igrec speak during the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: (L-R) Alyssa Meyers, Marc Gilbar, Ariana Rotstein speak during the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

NEW YORK, NEW YORK - JUNE 08: (L-R) Ariana Rotstein and Frank Igrec speak during the "Extending Sports Sponsorships into Entertainment Wins" portion of attends Tribeca X - 2026 Tribeca Festival at Spring Studios on June 08, 2026 in New York City. (Photo by Noam Galai/Getty Images for Tribeca Festival)

VARIOUS CITIES - JUNE 08: The United States team trains in front of 5,500 fans during an open practice ahead of the 2026 World Cup at the Irvine Sports Complex on June 08, 2026 in Irvine, California. (Photo by Jamie Squire/Getty Images)