(FILES) This photograph shows a smartphone displaying the logo of the US artificial intelligence safety and research company Anthropic, in Mulhouse on April 21, 2026. AI giant Anthropic, the maker of the Claude chatbot, announced on June 1, 2026, that it had filed confidentially for an IPO, as the AI companies in Silicon Valley look to raise the huge sums needed to power the AI frenzy. (Photo by SEBASTIEN BOZON / AFP via Getty Images)

LONDON, ENGLAND - JUNE 01: (L-R) Laurent Mekies, Dave Rosenberg and Calum Nicholas on stage during the 'Beyond the Logo: How Technology drives Competitive Advantage' panel discussion during day one of SXSW London 2026 at The Truman Brewery on June 01, 2026 in London, England. (Photo by Jack Taylor/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 01: (L-R) Laurent Mekies, Dave Rosenberg and Calum Nicholas on stage during the 'Beyond the Logo: How Technology drives Competitive Advantage' panel discussion during day one of SXSW London 2026 at The Truman Brewery on June 01, 2026 in London, England. (Photo by Jack Taylor/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 01: Laurent Mekies and Dave Rosenberg on stage during the 'Beyond the Logo: How Technology drives Competitive Advantage' panel discussion during day one of SXSW London 2026 at The Truman Brewery on June 01, 2026 in London, England. (Photo by Jack Taylor/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 01: Calum Nicholas on stage during the 'Beyond the Logo: How Technology drives Competitive Advantage' panel discussion during day one of SXSW London 2026 at The Truman Brewery on June 01, 2026 in London, England. (Photo by Jack Taylor/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 01: Dave Rosenberg on stage during the 'Beyond the Logo: How Technology drives Competitive Advantage' panel discussion during day one of SXSW London 2026 at The Truman Brewery on June 01, 2026 in London, England. (Photo by Jack Taylor/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 01: Laurent Mekies and Dave Rosenberg on stage during the 'Beyond the Logo: How Technology drives Competitive Advantage' panel discussion during day one of SXSW London 2026 at The Truman Brewery on June 01, 2026 in London, England. (Photo by Jack Taylor/Getty Images for SXSW London)

LONDON, ENGLAND - JUNE 01: Dave Rosenberg on stage during the 'Beyond the Logo: How Technology drives Competitive Advantage' panel discussion during day one of SXSW London 2026 at The Truman Brewery on June 01, 2026 in London, England. (Photo by Jack Taylor/Getty Images for SXSW London)